Website Promotion – 6 Essential Tips to Article Writing

It is widely considered that article writing is now one of THE key promotional tools that should be employed to drive increased targeted traffic to your web site.

This practice should become as commonplace as any when it comes to site promotion.

It is no secret that editors of online magazines are always looking for fresh content to include in their publications. Fresh content that not only attracts a wider audience of readers but also attracts the right attention from the search engines.

An informed and well-written article can be picked up, published, and distributed to multiple sites, ezines (electronic magazines), and blogs, in no time at all.

Now, imagine if your company’s website address was attached to these publications!

Imagine the potential readership that you could gain from writing just one successful article!

Well, the aim of this article is to guide you along step-by-step through 6 essential tips so you too can write successful articles, know where to submit them, and to point out the traps you do not want to fall in to.

1) What to write about.

This is in fact much easier than you might at first think! There are ezines that cover a whole host of subjects including; business, health & fitness, home & family, cancer, writing & speaking, legal, computers, art & entertainment, travel & leisure, sports, crafts……..and the list goes on. So you can either write about subjects and expertise specific to your industry or you can write about your hobbies, experiences, interests, or whatever catches your imagination. You can even write an article about writing articles!

When your article is posted, the publisher agrees to include a self-penned bio of you, the author. This is your opportunity to write about yourself, your company, and include a link to your website!

2) How long should my article be?

Most article directories have their own requirements when it comes to article length. Generally they will advise you on their submission page of all the criteria you should meet. So be aware of these requirements. It is widely considered that an article should be anywhere from 500 to 1000 words in length.

3) Do not use the article to blatantly write an advertisement for your business.

That is not the idea behind article writing and to be honest this kind of article will not make it past first base with the editors. This means that including a link to your site in the main body of text is also one to avoid. Publishers are looking for a quality piece that their readers will find informative and interesting.

4) What is the resource box?

This is the area in which you have the opportunity to promote yourself and your business. The resource box is typically located just after the main text box on the submission page. This space is yours to write an ‘about the author’ promo which can include a link to your site. Some directories will let you post two or three URL’s, again you will be advised by each directory. Refer to my resource box to give you some idea about what to include here.

5) How shall I write my article?

Another great aspect of article writing is that it can take many forms, which gives you plenty of options when it comes to presentation. 6 successful formats include:

1) The list. People love lists. The list is the easiest and arguably the most effective format to choose. ‘Top 10 ways to get rich quickly!’, ’12 tips to whiter teeth!’, ’7 wonderful ways to poach the perfect egg!’ Simply write a short introduction outlining the general theme of your article and then begin your numbered list. People love to rank things, which is why the list seems to work so well. Don’t forget to include the number in your title.

2) The How-to-guide. These are extremely popular too because they offer a step-by-step process to follow which leads the reader to an ultimate goal. This is the perfect format to use if you are describing how to build something.

3) The Interview. Select a credible expert in your chosen field and interview them. Face-to-face, by telephone, or via email. Then present your interview in a Q&A format within your article.

4) The latest trend. A social trend, a new product, foreign trends. Basically, give your take and public opinion of the ‘latest’ thing to hit. Write it in the style of a review.

5) The case study. Provoke interest with a leading question and then write a thorough article which considers all the angles of the question, using real life cases as examples. For example, ‘Can computer games be blamed for increased violent behavior in children?’

6) The Interpretation. Outline your interpretation of a particular survey, stat, or public finding. Write a report on it, backing your views up with proof in the form of figures, tables, graphs etc

6) Where do I submit my article?

Once you have finished your article, read it through, and most importantly spell-check it! You must submit it to an article directory. Do not fall into the trap of trying to rush the whole process of article submission. There are companies that do offer a ‘supersonic submission service – a gazillion submissions in under 10 seconds guaranteed!’ However, I would tend to avoid the automated submission programs because an abnormal link boost of these proportions is an instant red flag to the search engines. Search engines if what we are led to believe is true, prefer a cultivation of your links. So, below I am listing 5 principle article directories that you can manually submit to for FREE, with a brief review of each:

Article Feeder – straight forward enough to follow. They do ask for HTML code for links in the resource box so be aware of that. Article will be reviewed and those that are successful published in 24hr. ( – Asks you to submit your article as a .txt document, which means writing it and saving it in word pad. then hit the browse button on screen and select your doc. Very easy. Again, review process applies. ([]) – Allows 3 URL’s in the ‘about author’ resource box. Sends approval once your article has been approved. Says this will take 3-4 days, but warns that it could take longer. (

ezine @rticles – Easy to follow, easy to submit even has audio aids to guide you through process) 2-7 days review time. Faster submission times for platinum members (gained when you have successfully submitted 10 articles) Features multiple author tools, including: article promotion, author ranking, article feedback, press release submission, and many more! (

article city – Super-easy to submit article. Do not have to sign-up for membership to submit. 15-30 days review time. No HTML code allowed at all in body of article except URL’s linking to necessary sites. (

So you can see that different directories have their different submission criteria. The whole process is straight forward enough and although it can be a little time consuming the benefits of a well written and informative article can be very rewarding indeed. You have the opportunity to become a leading voice in your field, increase the number of backlinks to your web site, and ultimately attract an increase of targeted traffic.

What Can An Internet Marketing Consultant Do For Your Web Business?

What are the benefits of hiring an internet marketing consultant for your business? What can a marketing consultant specializing in online business do for your company? These are just some of the questions you may ask before hiring the services of a online business marketing consultant. Continual growth and increase in profits are just a few of the benefits a good internet marketing consultant can provide your online company. How does a internet marketing consultant go about accomplishing these goals? We will examine how and why you should decide to hire an internet marketing consultant for your business.

Online Marketing Consultant Services

Online marketing consultant services are sprouting up all over the web making it difficult to select a company that will benefit your internet business. A good online marketing company will take the time to examine how you do business, your goals, services or product, and your competition before making a recommendation. By doing so they will get a good idea of how they can provide you with the best services you need to make your business successful. For your business you want an internet marketing company who is willing to tailor a marketing program for your unique business concerns and internet marketing needs to reach your customers with your products or services.

Internet Marketing Options

A good internet marketing company will not only utilize SEO to generate  traffic to your website but will also implement search engine marketing, or SEM, to reach your niche customers. Online marketing experts have the expertise to focus on keyword usage to maximize your pay per click ads and increase sales to your internet business. Banner ads or web video commercials may be suggested as other online marketing tool options to provide exposure to your company and increase traffic to your website.

Most online companies are familiar with SEO usage and utilize this marketing tool often. Combining the two SEO and SEM together and you have a marketing tool guaranteed to make your online business successful. Experienced and knowledgeable consulting firm will be able to do this for your company.

Develop a Plan

As you develop a plan for using the services of an online marketing expert take into consideration: This is not a quick fix solution for the continual increase in growth to your business. Set your company’s goal to be in it for the long haul. Be determined to work with the online business marketing consultant up to a year to see the desired results from the implementation of the SEO or SEM program they have designed for your company. The marketing  company who provides service to internet businesses should provide you with regular reports for review. This will help you gauge how well the online marketing program is working for your company or if other options should be used to achieve your company’s goals.

Good ongoing communication with the internet marketing consultant will help to ensure your company will be successful as an online business and will continue to grow.

2 Must Haves in a Successful Home Based Business

Having a successful home based business is very rewarding and if built on the right foundation is very attainable. Two “must haves” for a successful home based business are proper training and a proven marketing system. With these two components, you will be successful.First you must have the proper training. Anyone who is willing and dedicated to being successful in a home based business can learn the fundamentals of marketing themselves and their business with the proper training. Proper training is accomplished by connecting with people who have a training system that can be understood and followed by the beginner as well as educational for the more experienced. This training is available 24×7 to meet the needs of the prospect or business owner. Training when you want it, success is not 9 to 5.Secondly, you must have a proven marketing system. Your time is spent marketing yourself and your product or business. Time should not be wasted on cold calling, follow up calls, business overviews etc. You need to have a proven marketing system that will leave you time for what needs to be done to make your business a success. With a proven marketing system, lead conversion is tantamount to a successful home based business. You can get leads from many sources, but in the end… what are they getting you?As you evaluate which company and team to join, make sure they have training that educates and has a cutting-edge marketing system in place that allows you to quickly and easily acquire new product customers and business partners on a daily basis, when you want it, in the comfort of your own home.

Online Home Based Business – How To Drive Targeted Traffic To Your Business

There is nothing more freeing than starting your own online home based business, as you have the freedom from going to a job, the freedom to make all of your own decisions, and the freedom to shape your own destiny. Whether you are new to a home-based business or you’ve been doing it for a while with less than excellent results, you can increase your success by following a few simple steps to increase the number of leads that come into your business.Ultimately, the method you use to drive more traffic to your online business doesn’t matter, as long as it is the best method for you and it is something that provides you with both immediate and long-term results. In my own online home based business, my goal is to not only work for success now, but to set myself up for success in the long-run, so I only do marketing practices that will result in continuous results in the future.Since I’ve received the most success from these free methods of driving leads, I will discuss three of my favorite free marketing tools that not only drive laser-targeted leads to my online business, but continue to bring in results long after I’ve done the work and moved on from them.#1 – Harness the power of article marketingArticle marketing is a great marketing tool for so many reasons, but the most beneficial are that it is completely free, it brings in only those who are already interested in my products, it pre-sells the leads on my expertise, and finally the articles continue to bring in leads for years after they are written. Image that, it takes 10-15 minutes to write a good article of 300-500 words, and this short period of work bring me thousands upon thousands of leads non-stop. Another great thing about article marketing is that you can write a few per day and over time you will have an army of articles working hard for you, even if you no longer choose to write them.#2 – Start your own business-related blogBlogging is a great way to build a following and is a great platform for selling your products. Blogs can be quite simple to set up, only taking a few minutes to get up and running, and require nothing more than a post or two every week. Blogs are popular with Google as well, meaning they receive great rankings in the search engines.#3 – Make intelligent forum postsYou can find plenty of forums that are related to your niche, and all you have to do is set up a free account, then post to whichever topics you can help with. By posting a couple times per week, you can build plenty of interest in yourself and people will click on your name and be sent to your website/blog/business. it really is a great free technique for getting plenty of targeted leads.

Finding a Legitimate Home Based Business

If you do a search for home based businesses on the internet you will get hundreds of matches. However, actually knowing which of these are genuine businesses opportunities and which are not is not as easy.There are a number of factors you need to keep in mind when you are looking for a home based business. You firstly need to decide what you want to get out of a business. Many businesses offer a ‘get rich quick’ type scheme. In reality, most of us know that this is normally not possible. It is better to steer clear from those businesses that offer such a scheme. That type of advertisement is suggesting from the get go that it is not a legitimate business.However, do keep in mind that there are many successful entrepreneurs who have started their own home business and made thousands of dollars in their first month. The difference with this type of business is that it requires effort on your part. I think the ‘get rich quick’ type scheme suggests that the money is going to fall into your lap in the first few week. A legitimate home based business should have the possibility of you earning good money in your first month, but to do this you need to put in an effort.This brings me to my next point. Many home businesses require you to ‘qualify’ before you start making sales. By this I mean that a certain number of your first sales must be passed up to your superior before you are in a position to be making a profit yourself. A genuine home based business should not make you ‘qualify’ and give sales to someone else. It could even be argued that these types of home based businesses, although they claim not to be, are multi-level marketing businesses.In a nutshell, multi-level marketing is where, once qualified, you make money from the sales of the people underneath you. Despite some people being strong believers in multi-level marketing, I personally am not. I believe that a good home based business allows you to make your money yourself, not from other people.With home based businesses becoming more and more popular in this day and age, you can afford to pick and choose your home business very carefully. If you look closely enough you will find that, although very few, there are businesses out there that offer a 100% money back guarantee on their products. Research suggests that this is a very new revelation but a brilliant one. So many home businesses sell products that even the sellers have no real confidence in. For a company to offer a 100% money back guarantee means that the business has such confidence in a product that they are willing to give their customers their money back if the customer is not 100% satisfied with it. This in turn means for you that you can have the highest confidence selling your product which will make you a more successful entrepreneur.Lastly, I will talk about retirement plans. Again, it requires a lot of research because they are few, but some home businesses have a retirement strategy set up for you. This means that you can open your own business and depending on your level of success you can actually retire and be financially free within 2-10 or so years. This is a brilliant revelation.For a home based business that offers all of the above go to Wealth Discovery is a newer home business and was voted ‘top 2008 home based business’. The website listed above will tell you how to get more information on this website.

How To Fly International Business Class Cheaply

International flights can be expensive, yet it is the wish of every traveler to enjoy the most comfortable flight without necessarily spending too much on it. Business class tickets are very costly because of what the class has to offer to the passengers. The premium cabins are designed to offer corporate travelers and other individuals unmatched experiences to their destinations. But even with the high airfares for international business class, it is still very much possible for you to enjoy it without spending lots of money on your airfare. Below are some ways through which you can find and enjoy cheap international business class airfares.

Search for flight deals

Keeping tabs with popular airlines can go a long way in finding you cheap deals in business class. You can easily keep updated by subscribing to newsletters from the airlines of your choice, so you are among the first to know about upcoming business class deals. Checking out travel agents can also help you find out what offers are being offered by which airlines so you can take advantage and fly business class cheaply.

Book early

Most airlines offer discounts on air tickets in the initial stages of a flight to attract passengers headed to the specific destination. If you are among the first few to book for your flight, you may be lucky to enjoy cheap airfares on the coveted business class. You can compare what the different airlines have to offer and then decide which one is best in saving you money and at the same time giving you the chance to fly the luxury class.

Use frequent flyer loyalty programs

Most airlines now make it possible for travelers to accumulate the frequent flyer miles which can later be redeemed to upgrade flights according to the preferences of the travelers. Find out what ways are there for you to accrue points under the airline of your choice, so you can maximize on them to later enjoy a free business class update when you redeem your miles. The programs vary from one airline to another, so make sure that you choose an airline offering reasonable terms for the same so you get the most out of your loyalty program.

Find airfare sales

It is not always that an airline will be able to get full capacity by departure time. To avoid flying with empty seats, most turn to airfare sales which are usually discounted to attract travelers. You can make use of such sales to enjoy international business class airfares cheap. This however means you have to be active in looking for such sales and being in touch with the right people and sources. You also need to be flexible enough to take up the deals as soon as they show up because they are usually short term.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.